Since 2007 Amitabh brings an extensive IT experience by leading the architecture and implementation of Web and Marketing Solutions, utilizing enterprise scaled platforms for Web Digital Experience, Marketing Automation, Product Management, ERPs, DAM Solutions, Search, Analytics & Tag Management.

Since 2012 a seasoned SME on Sitecore as a strategic experience platform for the Web Ecosystem. Worked on almost every Sitecore version to architect, develop, upgrade, scale and maintain enterprise scale websites and applications.

Multi-year Sitecore Technology MVP, a public speaker at various Sitecore events, a passionate technical blogger.

Design and implement complex multi-brand, multi-site, and multi-lingual websites, ensuring scalability, security, and maintainability.

Collaborate with cross-functional teams including developers, marketers, and project managers to deliver high-quality solutions on time and within budget.

Provide technical leadership and guidance to development teams, ensuring adherence to best practices and standards. Mentored junior team members, providing guidance on best practices and emerging technologies in MarTech.

Conduct technical evaluations and assessments of third-party integrations, DAM solutions, and web analytics tools to optimize performance and functionality.

Proficient working in a multi-vendor/multi-delivery teams type of ecosystem using DevOps for continuous integration and continuous deployment (CI/CD) pipelines.

Implement content operations strategies, including content indexing and search capabilities, to enhance user experience and engagement.

Manage and configure CDN and WAF solutions to optimize website performance and security. Govern and maintain the 301 redirect inventory, CDN caching, optimization and bot prevention.

Conduct performance optimizations and scalability assessments for existing web properties, recommending and implementing improvements as needed.

Strategically implement remediation and governance to the vulnerabilities across the web ecosystem.

Collaborate with stakeholders to define project requirements and scope, providing technical expertise and guidance throughout the project lifecycle.

Please visit my LinkedIn Profile for more details.