I hosted and Co-organized SUG Queen City, Manchester, NH meetup with The Sitecore Junkie Mike Reynolds.
Sep’2019 Meetup SUG Queen City, Manchester, NH
Due to the long weekend of Labor Day on Sep-2, we had the SUG on 2nd Wednesday of this month.
We had one excellent presenter for this meetup from our renowned Sitecore Community.
Face Recognition and Personalization: Data-Driven Markteting In a Brick & Click Store by Rodrigo Peplau, Solution Architect at NishTech, Inc and 4x Sitecore Technology MVP (2016-current)
Sitecore is a powerful Digital Marketing platform, with personalization tools that enable the creation of fully personalized experiences for different audiences. Combined with many headless options, personalized content managed in Sitecore can be distributed on multiple platforms and channels. This presentation shows how Face Recognition and Sitecore can be used in a brick & click store, taking advantage of customer’s online behavior to provide fine-tuned personalized experiences. Face Recognition is presented as a much less intrusive way to identify contacts. We will expose the tools available to help (Libraries, Web APIs, techniques), and the challenges of build such a system: from face capturing and previous validations, XConnect operations for contact matching and identification, to the presentation of personalized content to the final user.
You can find more details about this SUG here.
SUG Queen City is really thankful to the presenters for their time and sharing the knowledge with us. Looking forward for more meetups in upcoming months.